Three campaigns with a focus on acquisition, retention, and loyalty programs.

Starbucks: A targeted 8-day End of Summer email campaign for My Starbucks Rewards, one of the world’s most popular loyalty programs. The goal was to incentivize members to try new items at different times of the day by delivering emails with urgency, appetite appeal, and of course, bonus stars.

Hulu: A sampling of subscriber acquisition and retention emails. The creative challenge was continuing to find fresh and creative ways to encourage people to continue evolving their TV viewing habits.

Sprint: The longstanding relationship with the NBA was a gateway to build customer relationships at the height of the phone wars. Regular email drops were intended to engage audiences with exclusive content and offers.