Starbucks. Hulu. Sprint. Three campaigns that demonstrate an ability to focus on acquisition, retention, and loyalty programs.

The fewer the words, the more work it takes to create an impactful headline.

Content Marketing to capture the imagination of Microsoft Office 365 subscribers via video, social media, and a blog post.

Two Microsoft B2b case studies that went beyond an SEO play.

Writing paid social copy concepts that fall within the parameters set by different platforms while still delivering results for the client.

Great content is versatile. This Instagram carousel repurposed from a blog post proves it.

Too often, writers are boxed into only writing for their demographic or personal interests. Peppy specializes in HR and women’s health, meaning I had to build my knowledge base from well, the pelvic floor.