IKIN created the first-ever hardware to give a phone 3D-holographic imagery without need for goggles or head sets. They needed to parallel-path product positioning development with language creation to create consumer excitement without overpromising the experience…yet. A successful product launch was imperative to maintain momentum for this startup.
WHAT I DID
• Create tagline, “about us” positioning, app description and more.
• Develop nomenclature around each piece of hardware.
• Write quick start guide as a packaging insert.
• Lead marketing team and leadership team in presentation to develop alignment around voice and tone.
• Create foundational style guide elements as needed during prototype hardware creation.
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